Munchies 2.0

X-Factor of Snacking

Snack is an impulse food mainly mood based/happy/sad/hormonal.

Culture - Outgoing, dynamic, inclusive.

Feel - Frisk, delicious, crisp, approachable.

Voice - Carefree, casual, fun and human.

Impact - Growing community, time saving.

Target Group Attributes are trendy people who are crisp in tone, tech savvy and can be lazy. Mostly passionate and driven while getting what they want or at least trying. Spontaneous.

After various iterations and research we decided to go for delicious illustrations which were more clean and fun, So we revised our color pallet a bit and generated visuals.

Nothing serious, But delicious.

Illustration + Art Direction: Amnah Amir

Product Design: Sana Shakeel

Content: Shanzeh Ishteaq

Marketing: Humza Mahfooz

App Developer: Munchies Dev

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